Brandon Cross Technologies Blog

Justin Cross

Recent Posts

What Are The Effects Of The GDPR On Software Applications?

Posted by Justin Cross on Oct 15, 2019 1:15:00 PM

The General Data Protection Act (GDPR) is a European Union-wide legal directive that applies a solid working framework to all digital data collection, storage, and disposal in the EU. If you're developing or licencing any piece of software for use in or with the EU, you need to be aware of the GDPR's strict data safety and user consent requirements. This often requires direct communication with the user and behind-the-scenes work to make sure their data stays secure.

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Topics: GDPR, Bespoke Business Software

Is A Chatbot Still Useful If It Fails The Turing Test?

Posted by Justin Cross on Oct 3, 2019 12:57:00 PM

The famous Turing Test was first proposed by British computer scientist and codebreaker Alan Turing in 1950. Turing suggested than any flowchart-based digital artificial intelligence of sufficient complexity and detail should eventually be able to mimic behaviour and speech in a way that is indistinguishable from that of a human being. If the two responses from a computer and a human were anonymised, a third human should be unable to tell the difference for the machine to pass.

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Topics: Chatbots

What Should You Consider Before Investing In A Chatbot?

Posted by Justin Cross on Sep 19, 2019 3:52:00 PM

Do you really need a chatbot? It's a more complicated question than you might think. While chatbot technology might look exciting at first glance, it's always tempting to jump straight to the 'next big thing' without thinking it through. As with apps, there's no real point to having your own chatbot simply because the business next door does. It's worth applying a bit of logic first before you decide to part with your money. There are some key points you should consider before commissioning or purchasing any chatbot software.

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Topics: Chatbots

Check Out Our New Complete Guide To Chatbots!

Posted by Justin Cross on Sep 16, 2019 12:31:00 PM

Chatbots are fast becoming the must-have accessory for any company website. Useful, efficient, and customer focused, chatbots are also valuable information gatherers. However, as anyone who has encountered one of these little bubbles of helpfulness will know, there is a big difference between a mediocre Chatbot and the intelligent, hard-working, and polite alternative. Brandon Cross has put together a complete guide to getting it right.

Here’s what’s included:

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Topics: Chatbots

CASE STUDY: Brandon Cross Transforms Struggling IT Systems & Gives Company New Lease Of Life

Posted by Justin Cross on Sep 10, 2019 10:00:00 AM


An electronics manufacturing company had an in-house developed information management system to support their entire business from the initial quotation and account acquisition process, through material supply and production planning, to manufacturing, quality assurance and product delivery. The system had been incrementally developed over several decades, with significant changes in staff over that period. While they had managed to upgrade the system to work in a more modern IT environment with a graphical user interface, the in-house team had been struggling to support the system which had significant defects and usability issues.

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Topics: Customers

5 Must-Have Features For An Efficient Online Customer Service Ticketing System

Posted by Justin Cross on Sep 2, 2019 2:52:00 PM

Many people wonder about the must-have features for an excellent customer service support ticketing system, and many people outside IT have no idea what this type of system is. The term ‘ticketing’ can be quite misleading! It refers to the formal way that customers and customer service representatives communicate with each other.

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Topics: Customers, Ticketing Software

The Importance Of Strong Project Management

Posted by Justin Cross on Aug 30, 2019 10:00:00 AM

Project management is a precision art. As an ancient proverb reads, 'a good plan today is better than a perfect plan tomorrow,' and project management is all about using excellent strategies to prepare for the ups and downs of software completion. At Brandon Cross, creating bespoke software solutions is at the heart of what we do. Here’s a guide to our philosophy.

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Topics: Software

Why You Should Replace Your Business Legacy Systems

Posted by Justin Cross on Aug 20, 2019 12:37:42 PM

Companies benefit when their IT systems run seamlessly. However, with computing displaying the unnerving ability to shift at lightning pace, it can be challenging to know when to invest in upgrades. From a security and productivity perspective, one of the biggest hazards that organisations face is attempting to run legacy systems. Here’s what you need to know.

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Topics: Bespoke Business Software

Why Are Chatbots Brilliant For Marketing?

Posted by Justin Cross on Aug 16, 2019 2:18:00 PM

One of the most powerful tools of the modern marketer is the chatbot. Chatbots are capable of providing lead generation, PR and reputation management, and boosting customer service satisfaction on an enormous scale - when in the right hands, of course. Here are some of the ways that chatbots stand out from other marketing methods when it comes to reaching both your core audience and floating consumers.

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Topics: Chatbots

Are Chatbots Secure?

Posted by Justin Cross on Aug 9, 2019 2:32:00 PM

Statistics suggest that 80% of us will have one by 2020, but Chatbots remain something of a controversial enigma. Chatbots are a relatively new technology, and this has led many to ask the important question: are Chatbots secure? There are many ways to address this question, the most important one being trust.

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Topics: Chatbots