Brandon Cross Technologies Blog

Justin Cross

Recent Posts

CASE STUDY: Brandon Cross Transforms Struggling IT Systems & Gives Company New Lease Of Life

Posted by Justin Cross on Sep 10, 2019 10:00:00 AM

 

An electronics manufacturing company had an in-house developed information management system to support their entire business from the initial quotation and account acquisition process, through material supply and production planning, to manufacturing, quality assurance and product delivery. The system had been incrementally developed over several decades, with significant changes in staff over that period. While they had managed to upgrade the system to work in a more modern IT environment with a graphical user interface, the in-house team had been struggling to support the system which had significant defects and usability issues.

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Topics: Customers

The Importance Of Strong Project Management

Posted by Justin Cross on Aug 30, 2019 10:00:00 AM


Project management is a precision art. As an ancient proverb reads, 'a good plan today is better than a perfect plan tomorrow,' and project management is all about using excellent strategies to prepare for the ups and downs of software completion. At Brandon Cross, creating bespoke software solutions is at the heart of what we do. Here’s a guide to our philosophy.

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Topics: Software

Why You Should Replace Your Business Legacy Systems

Posted by Justin Cross on Aug 20, 2019 12:37:42 PM



Companies benefit when their IT systems run seamlessly. However, with computing displaying the unnerving ability to shift at lightning pace, it can be challenging to know when to invest in upgrades. From a security and productivity perspective, one of the biggest hazards that organisations face is attempting to run legacy systems. Here’s what you need to know.

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Topics: Bespoke Business Software

Why Are Chatbots Brilliant For Marketing?

Posted by Justin Cross on Aug 16, 2019 2:18:00 PM

One of the most powerful tools of the modern marketer is the chatbot. Chatbots are capable of providing lead generation, PR and reputation management, and boosting customer service satisfaction on an enormous scale - when in the right hands, of course. Here are some of the ways that chatbots stand out from other marketing methods when it comes to reaching both your core audience and floating consumers.

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Topics: Chatbots

Are Chatbots Secure?

Posted by Justin Cross on Aug 9, 2019 2:32:00 PM



Statistics suggest that 80% of us will have one by 2020, but Chatbots remain something of a controversial enigma. Chatbots are a relatively new technology, and this has led many to ask the important question: are Chatbots secure? There are many ways to address this question, the most important one being trust.

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Topics: Chatbots

What Are The Benefits Of Owning A Chatbot?

Posted by Justin Cross on Aug 2, 2019 2:06:58 PM


Chatbots provide numerous advantages to savvy public-facing businesses. Whether you're making deals business-to-business, providing services, informing your customers, or selling retail goods to an increasingly well-informed, well-supplied, and diverse marketplace, we can build what you need, to your specifications. Here are a few of the unique ways that a chatbot from Brandon Cross might benefit your company.

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Topics: Software, Chatbots

How Does A Chatbot Work?

Posted by Justin Cross on Jul 31, 2019 10:49:41 AM


A chatbot is a web-based software program governed by communication algorithms and artificial intelligence, which people interact with through a chat interface. Chatbots can be used in a wide range of applications from text messages to customer service phone lines, and on-site lead generation to technical support. 

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Topics: Software, Chatbots

What Are Chatbots Used For?

Posted by Justin Cross on Jul 18, 2019 11:14:38 AM


Chatbots pop up in some strange and wonderful places in the world of business. While they're primarily used for marketing and improving customer experience, there's a variety of interesting ways that they can do this. There's no set method for making a successful chatbot.

Nevertheless, there are successful trends when it comes to what works for your customers and your bottom line. Here are a few of the regular jobs that you might find a chatbot tasked with.

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Topics: Software, Chatbots

6 Reasons You Should Scrap Your Dated Business Software & Upgrade To A Bespoke System Specific To Your Business

Posted by Justin Cross on Jun 24, 2019 5:10:10 PM


‘Scrapping’ legacy software in favodigiur of a bespoke alternative may appear drastic, but in many cases, it is the most cost-effective solution in the long term. Many businesses find themselves stuck using outdated, slow and inefficient software because that is what they have always used and they are reluctant to upgrade – whether due to cost, disruption, lack of time or inconvenience.

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Topics: Bespoke Business Software

Why Is A Custom-Made Cloud Application The Best Decision For Your Business?

Posted by Justin Cross on Apr 4, 2019 10:00:00 AM

More and more SMEs are turning to bespoke cloud application software developers to meet their requirements. What is it that custom cloud applications offer that is so beneficial?

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Topics: Cloud Based Web Applications